Words for Leaders: Stop Saying "Make It Faster!" - Get Specific Instead
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Video Description
"We should make our app faster!" Great idea. Totally useless. Your developer is thinking "faster how? Faster when? Faster WHY?"
Words for Leaders - the series that transforms how you communicate to get real results from your team.
The language that goes nowhere: ❌ "Make the app faster" ❌ "Improve user experience" ❌ "Enhance the system"
The language that ships features: ✅ "Customer search results appear in under 2 seconds" ✅ "New users complete first task within 5 minutes without help" ✅ Clear outcome, measurable success, estimable effort
The litmus test for your words: ✓ Can someone know exactly what "done" looks like? ✓ Can they explain the business value to your CEO? ✓ Can they estimate how long it might take?
If you answered "no" to any of these, you're still speaking in wild ideas instead of actionable language.
The frame shift: Get specific about the outcome you want, not the solution you think you need.
Remember: Vague requirements beget vague results. Confused teams don't ship features. They ship messy confusion.
#Leadership #Communication #ProductManagement #Requirements #WordsMatter
Video Info
- Duration: 1:34
- Published: November 17, 2025