Lead Change by Talking About What STAYS the Same
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Video Description
"We're moving to a new system." "We're restructuring." "We're changing how we do things." Sound familiar? And everyone immediately panics.
Words for Leaders - the series that transforms how you communicate to get buy-in and reduce resistance.
The psychology you're fighting: Humans are wired to focus on loss. When you lead with change, people immediately think "What am I going to lose?" and resistance kicks in before you finish talking.
The wrong way (creates fear): "We're moving to a new system."
The right way (creates stability): "You'll still be working with the same clients you know and trust. You'll still have the same manager. You'll still be doing the work you're good at. The only thing changing is the tool we use to track it."
The framework that actually works:
Start with what stays the same (stability) Then introduce what's changing (the change) End with what they'll gain (the benefit)
Why this works: ✓ Gives people something to hold onto during transition ✓ Reduces the fear of loss ✓ Makes change feel manageable, not overwhelming ✓ Shows you understand and respect their concerns People hate change, but they love stability. Give them both. Change is scary. Stability is comforting. Lead with stability.
#Leadership #ChangeManagement #Communication #LeadershipTips #Management
Video Info
- Duration: 1:22
- Published: October 17, 2025
